Digital publishers depend on revenue to operate. Some websites leverage paid subscriptions to generate income and others rely on display advertising.
Technology and the evolved digital media landscape allow publishers to make their inventory available to advertisers with a few simple lines of code—and there are companies that specialize in just that. However, sites could become subject to fluctuating performance, increased scrutiny over content, and compliance of strict user privacy and protection regulations.
“When a business is reliant on a steady flow of ad dollars, it matters when CPMs suddenly drop or brands begin targeting away from a site. Publishers should look for partners that provide a total management solution, that is designed to fit their individual needs.”
Michael Snow, Intermarkets, Inc.
The digital media publication, eContent, recently covered expanded managed solutions for publishers. The article goes into detail about the problems that websites are up against. It talks about how content and quality are impacted.
Intermarkets partners with publishers to work for their business. We provide managed services based on the needs of each of individual publisher. Our setup is unique and allows us to provide higher-level support across the publishers organization. Our experienced staff can cover ad ops, accounting services, development support, legal review of contracts, vendor connections, and more. We work for publishers so they can focus on creating quality content for their readers.
If you’re looking for managed services to support the content on your site, fill out our contact form and we’ll create a customized solution to meet your unique needs as a business.