Nine months ago, Intermarkets launched a content program to transform The Political Insider from an opt-in email list to a digital news publication and social community. Since then, the site has seen impressive growth, and a cohesive, engaged following on social media.
Here’s a short list of milestones and big news about The Political Insider since its re-launch:
- Top 10 most socially engaged media outlets in March 2015.
- Grew 14-fold on Facebook to 1.4 million fans.
- Top Facebook posts have reached 10 million people.
- Popular articles have reached #4 on the Viral News Chart.
- 7 million web visitors in March 2015.
- Consistently a top 500 site according to Quantcast.
Several months ago, our Business Development Manager Vipul Mistry wrote about some of his insights in growing The Political Insider’s social presence. Check them out here—they clearly worked!
Those engagement numbers also tell us we are giving consumers what they want, which is the most important factor to success.
Check out our press release further detailing these milestones and more here.
The meteoric rise of digital advertising and the ubiquitous Internet has often caused people to “silo” the digital and “real” world. But more often the case than not, these realms are beginning to merge into a seamless experience. Think about “The Internet of Things.”
InReality just released a new study that shows 75% of in-store shoppers use their mobile device while shopping. That number was approximately 1% a mere 10 or 15 years ago. That’s a huge change. Our instant, constant access to the information superhighway has changed nearly everything.
But we wanted to share this for a different reason. Advertisers can’t silo the digital and real worlds. They are quickly becoming one of the same. So that digital advertising campaign’s ROI can’t be judged solely on online purchases or engagement, or whatever KPI’s are used.
While it’s still pretty difficult to quantify, this study shows that digital advertising can and will have real world, in-store impact as well. This isn’t news, necessarily.
But it’s a totally different way to view the sales funnel.
Earlier this year, Intermarkets teamed up with the data scientists at SimilarWeb to append the Drudge Report’s referral traffic, and its impact on advertising and other publishers. Conclusion: the Drudge Report is a rare, unique premium publisher driving hundreds of millions of external visits each month. (Scroll down for infographic)
The Drudge Report has a profound effect on America’s premier news outlets: it’s the top source for referral traffic to industry powerhouses like Fox News, CNN, The Wall Street Journal, the Associated Press, and Reuters among others. That alone is extraordinary. But the Drudge Report also has a disproportionate impact on entertainment outlets as well.
When we look at the advertising side, the importance of knowing your audience is paramount—and The Drudge Report’s traffic is nearly 90% direct. Premium publishers attract, and can be defined in part by, the loyalty of their audience. The Drudge Report’s two million unique daily visits and 700 million monthly visits certainly qualify.
In the Drudge Report, advertisers find content quality, powerful distribution power, and an audience they can rely on, while publishers benefit from the Drudge Report’s referral power.
Take a look at our infographic and let us know what you think about the power of the Drudge Report!
Check out SimilarWeb here.
Intermarkets has been the exclusive ad representative for the Drudge Report for over 15 years, and has created a leadership position enabling Premium Programmatic Solutions for advertisers.