Ad Tech Needs Humans to be Successful

Digital publishers depend on revenue to operate, just like any other business. Some sites leverage paid subscriptions to generate income and others rely on display advertising. Advancements in technology and the evolution of the digital media landscape allow publishers to make their inventory available in the marketplace with a few simple lines of code—and there...

Justin Hansen Honored for Q2 Publisher Success! Intermarkets + STAQ

Intermarkets’ technology partner STAQ has recognized our own Justin Hansen in their “Top of the STAQ” award for Q2. Top of the STAQ recognitions are awarded quarterly “to those who have shown extraordinary skills and effort in driving insights for their companies by leveraging automated reporting.” Justin is recognized for doubling the CPMs for one...

Browsers are labeling websites as “Not Secure”

Another step toward promoting a safer browsing experience for web users—Google Chrome is now identifying sites that are using unsecured HTTP by adding “not-secure” label in the address bar. Historically, sites associated with banking and those that handle critical personal data have leveraged HTTPS to protect information entered from being intercepted by third parties. However,...

Intermarkets Introduces Junior Account Executive, Luke Rosche-Ritchie

Intermarkets is excited to announce that Luke Rosche-Ritchie has joined the team as Junior Account Executive. Luke will be responsible for duties previously held by Kary Jones, who was recently appointed to Manager of Publisher Development as part of the Strategic Media division to expand publisher relationships and growth. As Junior Account Executive, Luke will...

2018 AdExchanger Programmatic I/O Recap

At this year’s Programmatic I/O, organized by AdExchanger, innovators and thought leaders from across our industry shared their perspectives and insights on trends, challenges, and ideas that will continue to change the marketplace. Two days, 6 agendas, and more than 100 speakers shared ideas, challenges, and outlooks with over 1,200 attendees in 50+ carefully crafted...

StandUnited.org Welcomes Stephanie Davari

StandUnited.org, a petition platform service of Intermarkets, Inc., is excited to announce that Stephanie Davari will be joining the team as a Senior Sales Executive.  Stephanie brings more than ten years of concentrated sales experience, from companies such as Morris Media Network and Resonate, to the rapidly expanding StandUnited.org petition platform. In this role, Stephanie...

Overcoming Publisher Challenges: Top Revenue Influencers

You’ve created a website full of great content and built a loyal and engaged audience, now you want to monetize it. You’re a great publisher, but perhaps not a digital advertising expert. At Intermarkets, we are monetization experts which has helped us identify the top issues that are hurting publishers’ revenues. Many content creators do...

Overcoming Publisher Challenges: Provider Blacklisting

In the current state of digital media, service providers and content channels are vigilant, strictly policing the movement of news and content. Publishers are getting caught in filters that flag their content, and they end up losing out on traffic because search or social media providers determine something on their page is out of bounds....

Overcoming Publisher Challenges: Ad Partner Blacklisting

Out-of-context filter flags can cause highly reputable and innocent publishers to end up blacklisted by advertising partners such as ad exchanges and demand-side platforms (DSPs). If a publisher is blacklisted by an ad partner, revenue is lost not just from one advertiser, but from the vast number of marketers and agencies who work with those...

Overcoming Publisher Challenges: Viewability

Since the IAB released definitive standards on viewability in 2015, buyers are keen to looking closely at sites’ scores before considering their inventory. Publishers that were once used to healthy revenues from long pages dripping in banner ads began to see CPMs drop. When the page loads and ads are called, anything below the fold...