2018 Challenges Hurting Publishers’ Bottom Lines

You’ve created a website full of great content and built a loyal and engaged audience, now you want to monetize it. You’re a great publisher, but perhaps not a digital advertising expert. At Intermarkets, we are monetization experts which has helped us identify the top issues that are hurting publishers’ revenues. Many content creators do...

Provider Blacklisting

2018 Challenges Hurting Publishers’ Bottom Lines In the current state of digital media, service providers and content channels are vigilant, strictly policing the movement of news and content. Publishers are getting caught in filters that flag their content, and they end up losing out on traffic because search or social media providers determine something on...

Ad Partner Blacklisting

2018 Challenges Hurting Publishers’ Bottom Lines Out-of-context filter flags can cause highly reputable and innocent publishers to end up blacklisted by advertising partners such as ad exchanges and demand-side platforms (DSPs). If a publisher is blacklisted by an ad partner, revenue is lost not just from one advertiser, but from the vast number of marketers...

Viewability

2018 Challenges Hurting Publishers’ Bottom Lines Since the IAB released definitive standards on viewability in 2015, buyers are keen to looking closely at sites’ scores before considering their inventory. Publishers that were once used to healthy revenues from long pages dripping in banner ads began to see CPMs drop. When the page loads and ads...

Ad Block

2018 Challenges Hurting Publishers’ Bottom Lines Across the Intermarkets Portfolio we’ve seen a plateau in ad block page views over the last two years. Although adoption of blocking ads has leveled off, our publishers are still looking for ways to recover the revenue lost in the ad block boom. While we’ve deployed a number of...

Best Digital Media and Publishing Conferences in 2018

Attending conferences is a great way to learn what is currently going on in the digital media industry as well as what’s coming up. It’s also a good way to interact, network and meet your fellow industry experts. The tough part is deciding which ones to attend. In an effort to focus the search, we’ve...

A Look Into the Future of Digital Publishing in 2018

By Vipul Mistry The industry is reflecting on the past year and trying to predict what changes will come in the new year. Publishers will continue to build on the momentum of the past year, while returning to their roots, with an increased value placed on things like user experience and e-newsletters. Here are 5...

Demand Path Optimization in Action

As featured in AdExchanger’s The Sell Sider, this graphic provides an illustrative example of the critical importance of having humans in the programmatic flow. Check out the full article on AdExchanger to hear from Erik Requidan and learn about the role humans play in optimizing demand path optimization for publisher and buyer success. 

A Milestone Year: 2017

At Intermarkets we are all about our clients, our culture, and our team! This year marked our 20th year as a company and we wanted to look back at 2017 and celebrate our staff and achievements as an organization.

Kary Jones Appointed Intermarkets’ Manager of Publisher Development

We are proud to announce Kary Jones has been appointed to a new role for the company, Manager of Publisher Development as part of our Strategic Media team. She joins Vipul Mistry in building strategic approaches for diversification and portfolio growth. She will also be an essential partner, working one-on-one with the publishers to develop...