No surprise here! Stephanie Snow, our VP of Ad Operations, is among AdMonster’s 2018 Power List of innovators and champions in digital media and advertising for her remarkable contributions to the industry that benefit our publishers and partners while providing maximum return for advertisers. 

Stephanie has pushed the industry norms in technology, collaboration and speed. She manages a team of 3 individuals that effectively traffic 2 billion ad impressions a month while also monitoring CPMs, partner delivery performance, and constructing a custom reporting UI to provide Intermarkets’ exclusive portfolio publishers with a proprietary reporting dashboard. Her ability to solve complex problems before they arise and pioneer ideas to improve the digital media landscape have led her team and all of Intermarkets to achieve great success and growth.

“As a manager, Stephanie encourages our team to achieve the best results for our publishers, working closely with our partners and one another. As a leader and mentor, Stephanie is hyperfocused on our individual success as well as how well we work as a team. Her confidence in our abilities and encouragement to grow make her an indispensable part of Intermarkets’ culture and the digital media ecosystem. She takes on challenges without hesitation and drives innovations that shape the future for our business and those of our exclusive publishers and partners.”  said Nick Ketcham, Senior Trafficker. 

As an outstanding innovator and someone who tackles challenges head on, we’re lucky to have you on our team. Congratulations, Stephanie! Check out the press release here.

By Vipul Mistry

The industry is reflecting on the past year and trying to predict what changes will come in the new year. Publishers will continue to build on the momentum of the past year, while returning to their roots, with an increased value placed on things like user experience and e-newsletters.

Here are 5 of the many publishing trends that we are bound to see in 2018:

Focus will return to user experience

A publisher’s objective is to keep readers engaged so they consume more content and spend more time on the site. The question is, how do publishers accomplish this? They do it by improving the website experience. This process starts with quicker page load speed and a cleaner ad experience. Publishers also need to eliminate pop-ups, remove excess content recommendations and turn off audio on videos so that readers are less overwhelmed. To continue improving the user experience in 2018, you should expect to see more ad experiences that are natively integrated into the content to create a more seamless effect. When publishers improve the user experience, ad blocking declines and revenues improve.

Video will stay hot

Video was big in 2017, and it will continue to be a large investment for publishers in 2018 as well. Social media powerhouses Facebook, Snapchat and Instagram continued to be at the forefront of video creation in 2017 with live streams and quick snippets being captured. In 2018, publishers will take a more strategic approach to creating video content. Longer form, higher quality video will be essential to capture a reader’s attention as people become accustomed to watching more video for a longer period of time.

The old is new again

Marketers are becoming more interactive in email, adding new and unique features to capture a reader’s attention, especially when it comes to mobile. The email newsletter is no longer a static document, but, instead, it is a living, breathing entity that can be easily updated as news develops and stories change.

A refined programmatic approach

AppNexus’ CEO Brian O’Kelley coined the phrase “supply-path optimization (SPO),” referring to the ways advertisers optimize the path to the advertising inventory they want. On the other side, publishers are taking a more streamlined and refined approach to working with buying partners. Publishers need to provide additional insights and analysis to optimize performance for the right buyers. This process helps reveal which partners best connect publishers directly with buyers. Offering customers greater transparency and trust across the buying process will yield long-term success.

Moving beyond digital ads

More and more publishers are thinking of ways to increase revenue beyond digital ads. I continuously see publishers thinking about subscriptions or micropayments to access unique content. Commerce is also a huge opportunity for certain publishers. With online shopping continuing to grow, a well detailed path to buying products can, and should, be created by publishers.

As featured in AdExchanger’s The Sell Sider, this graphic provides an illustrative example of the critical importance of having humans in the programmatic flow. Check out the full article on AdExchanger to hear from Erik Requidan and learn about the role humans play in optimizing demand path optimization for publisher and buyer success. 

At Intermarkets we are all about our clients, our culture, and our team! This year marked our 20th year as a company and we wanted to look back at 2017 and celebrate our staff and achievements as an organization.

We are proud to announce Kary Jones has been appointed to a new role for the company, Manager of Publisher Development as part of our Strategic Media team. She joins Vipul Mistry in building strategic approaches for diversification and portfolio growth. She will also be an essential partner, working one-on-one with the publishers to develop tactical plans for monetization, brand recognition and partnership opportunities.

Kary brings more than 15 years of sales and marketing experience to the role. She has been a part of our Intermarkets team for more than 4 years, working directly with the portfolio publishers and advertisers. Prior to Intermarkets, she oversaw consumer-based advertising at POLITICO. She also worked at The Washington Times for more than a decade and as she moved into management at the publisher, she served as the liaison between sales and editorial teams. Her career has positioned her to keenly understand the needs of potential publishers when it comes to content creation, user experience and optimizing ad placements.

“This new role at Intermarkets signals a new growth strategy for our company’s evolution and I am incredibly proud to fill it,” said Kary. “The media industry is ever-changing and I look forward to educating qualified and diverse publishers on how Intermarkets can help strengthen their brand recognition, focus on ad optimization and bring to the table strong vendor partnerships, while they, the publisher, focus on what is most important to them, the content of their site.”

Together, Kary and Vipul will identify quality publishers across a variety of categories to introduce them to the high-touch, personalized consultation that Intermarkets offers.

Our publisher offerings include:

  • Operations management: Intermarkets actively and aggressively manages ad quality with exhaustive measures – human and tech – to ensure that both user experience and revenue opportunities are maximized. Intermarkets leverages a customized ad server and has established partnerships with the best-in-class ad tech vendors across the process.
  • Sales and revenue management: Intermarkets has ongoing conversations with brands, agencies, media buyers and technology vendors. We ensure websites are easily accessible by premium advertisers in a safe marketplace.
  • Publisher services: Intermarkets leverages data insights and analysis for quarterly business reviews to evaluate performance and introduce new opportunities.

For more information, visit our Publishers page.

We are honored to announce that Intermarkets has been named one of Ad Age’s 2017 50 Best Places to Work for the second year in a row. The awards program honors the 50 best employers in the Advertising and Marketing industries nationwide, benefiting the industry’s economy, workforce and businesses.

“We work hard every day to create a culture where quality work is achieved in a positive environment,” said Kevin Lucido, founder and CEO of Intermarkets. “We are proud to be recognized nationally by Ad Age for the second year for our POETIC mantra — positive, optimistic, enthusiastic, tenacious, innovative and committed.”

To be included in this list, Ad Age evaluated our workplace policies, practices, philosophy, systems and demographics. Our strong company values and family-first environment shine through in our employee benefits such as 100 percent employer-paid medical, dental and vision, 401(k) with employer match, generous vacation leave packages and extended holiday breaks. 

What is most exciting is that 75 percent of the total evaluation was based on employee surveys about individual experiences. We are so grateful to have such an amazing group of employees who value our organization as much as we value them.

We look forward to the future of Intermarkets as we continue to do high quality work with POETIC values at the core.

For more information on Advertising Age’s Ad Age’s Best Places to Work program, you can visit, Best Places to Work 2017.

Last night we set out to celebrate the spectacular innovators and leaders across several tech-related industries in the Washington, DC area.

After a team dinner at The Smith Restaurant to honor our very own 50 On Fire winner, Erik Requidan, we headed across the street to the National Union Building. The music was loud and the crowd was pumped! DC Inno shared a video presentation highlighting all of 2017’s 50 on Fire winners as well as “Blazers” in each category—individuals and companies who truly stood out among the rest.

Congratulations to all of the winners and blazers! We’re humbled to be recognized among such amazing brands and so proud of Erik Requidan! Check out our 50 on fire photo shoot with Erik and his team.