Digital publishers depend on revenue to operate. Some websites leverage paid subscriptions to generate income and others rely on display advertising.

Technology and the evolved digital media landscape allow publishers to make their inventory available to advertisers with a few simple lines of code—and there are companies that specialize in just that. However, sites could become subject to fluctuating performance, increased scrutiny over content, and compliance of strict user privacy and protection regulations.

“When a business is reliant on a steady flow of ad dollars, it matters when CPMs suddenly drop or brands begin targeting away from a site. Publishers should look for partners that provide a total management solution, that is designed to fit their individual needs.”
Michael Snow, Intermarkets, Inc.

The digital media publication, eContent, recently covered expanded managed solutions for publishers. The article goes into detail about the problems that websites are up against. It talks about how content and quality are impacted.

Intermarkets partners with publishers to work for their business. We provide managed services based on the needs of each of individual publisher. Our setup is unique and allows us to provide higher-level support across the publishers organization. Our experienced staff can cover ad ops, accounting services, development support, legal review of contracts, vendor connections, and more. We work for publishers so they can focus on creating quality content for their readers.

If you’re looking for managed services to support the content on your site, fill out our contact form and we’ll create a customized solution to meet your unique needs as a business.

Intermarkets’ technology partner STAQ has recognized our own Justin Hansen in their “Top of the STAQ” award for Q2.

Top of the STAQ recognitions are awarded quarterly “to those who have shown extraordinary skills and effort in driving insights for their companies by leveraging automated reporting.”

Justin is recognized for doubling the CPMs for one of our portfolio publishers in just one month. This level of success comes from our unique approach that balances automation + innovative tools like STAQ and experienced humans to truly optimize performance.

STAQ helps automate reporting and provides insights across multiple data sources—an important tool for publishers leveraging multiple partners and systems as a part of their monetization tactic.

“STAQ is a benefit for all publishers in our portfolio because it allows Intermarkets to see data on a daily basis, and optimize publisher revenue quickly.  It helps me analyze any change that is made and verify that all publisher’s yield/revenue is optimized, daily.”
Justin Hansen, Yield Manager, Intermarkets, Inc.

STAQ is a critical partner and we extend the benefits of their platform to all of our portfolio publishers. With it, we’re able to actively monitor, understand, and optimize against data to drive better results. 

Congratulations Justin and well done STAQ!

If you’re a publisher looking for a fully-managed solution for your business, fill out our form and we will get started on a custom-tailored plan so you can focus on what you do best—create amazing content.