StandUnited.org, a petition platform service of Intermarkets, Inc., is excited to announce that Stephanie Davari will be joining the team as a Senior Sales Executive. 

Stephanie brings more than ten years of concentrated sales experience, from companies such as Morris Media Network and Resonate, to the rapidly expanding StandUnited.org petition platform.

In this role, Stephanie will leverage her skills to build upon existing relationships with campaigns and advocacy groups, as well as identify and engage new partnerships to continue to drive growth in a positive direction.

“With her experience and the platform’s momentum coming off of 2017, Stephanie will undoubtedly help continue the current growth trend through 2018 and beyond. She is the perfect addition to support the StandUnited audience and push the platform to the next level.”
–Michael Snow, Chief Business Development Officer at Intermarkets.

StandUnited.org is the first open petition platform for audiences who share conservative values. The site’s mission is to empower people everywhere to take a stand on the issues they care about.

Welcome to the team, Stephanie!

Learn more about the StandUnited.org petition platform.

Full Time — Reston, VA

A Junior Account Executive will be responsible for general sales duties including, but not limited to, lead generation, small account services, recapture calling and client research projects, as assigned. The Junior Account Executive’s revenue generation and new business development will be in line with company goals, objectives, and strategy. This role will also be responsible for developing and maintaining superior client relationships as well as consistently and effectively utilizing tools and processes to ensure successful deployment of the sales cycle. This is a full-time position working out of Reston and reporting to the Vice President of Direct and Programmatic Sales

RESPONSIBILITIES

  • Prospect and develop new account leads as assigned within target markets and department goals/initiatives
  • Process and integrate new small cap accounts
  • Prospect and close cold accounts as assigned
  • Establish, maintain, and nurture existing accounts to encourage repeat business and account growth via cross selling and up selling
  • Effectively manage multiple customers and opportunities
  • Consistently input customer activity into Salesforce to capture measurable and informative data as well as track customer status
  • Conduct market research and identify advertising decision makers in target accounts and markets as assigned
  • Lead by example in the implementation of sales strategies and contributions to team-selling efforts to close business on a monthly, quarterly, and annual basis
  • Ensure proper execution of pricing, promotional programs, and insertion orders
  • Provide feedback to Sales and Marketing leadership regarding ongoing strategies and promotions
  • Effectively communicate with customers and colleagues to maintain the highest level of customer service and promote process efficiencies
  • Maintain up-to-date knowledge of our industry, products, and services
  • Ensure the promotion and maintenance of our products’ value, standards, and quality
  • Travel for client meetings, trade shows, and other activities as assigned
  • Other duties and special projects as assigned

ESSENTIAL FUNCTIONS AND REQUIRED SKILLS

  • Bachelor’s degree required
  • 1-3 years of experience in sales
  • Experience using Salesforce.com or similar CRM
  • Consistent track record of hitting goals and numbers
  • Technical proficiency in the area of web-based applications
  • Excellent presentation, verbal and written communication skills
  • Experience building and maintaining a pipeline
  • Strong client service and relationship management skills
  • Self-motivated, results-oriented individual able to complete assigned tasks within appropriate timeframes in a dynamic, fast-paced environment
  • Eager to learn and curious by nature
  • Works well in collaborative, innovative environment
  • High standards of integrity, responsibility, and respect
  • Positive, optimistic, enthusiastic, tenacious, innovative and committed
  • Ability to work nights and weekends
  • Ability to travel as required

Click here to apply!

You’ve created a website full of great content and built a loyal and engaged audience, now you want to monetize it. You’re a great publisher, but perhaps not a digital advertising expert. At Intermarkets, we are monetization experts which has helped us identify the top issues that are hurting publishers’ revenues.

Many content creators do not even realize that these challenges are hurting their revenues. We’ve broken down what these obstacles are and how we’ve worked closely with our portfolio brands to combat them and drive higher revenues.

Ad Block

Viewability

Provider Blacklisting

Ad Partner Blacklisting

 

 

In the current state of digital media, service providers and content channels are vigilant, strictly policing the movement of news and content. Publishers are getting caught in filters that flag their content, and they end up losing out on traffic because search or social media providers determine something on their page is out of bounds.

The rise in clickbait seemed to be an easy cash flow for some publishers, until the providers (quickly) caught on and created systems to stop them in their tracks. Algorithms and filters checked everything, sometimes punishing sites that weren’t necessarily doing anything wrong, but the content was taken out of context and landed them on the naughty list.

One publisher in The Intermarkets Portfolio lost more than 60% of its social traffic in a month due to one poorly sourced article. The recovery of this traffic has been a slow process. From experience, we know the best way out of this hole is not to fall in it, and we can help avoid it.

Intermarkets works closely with all of our exclusive portfolio publishers to educate them on changing industry standards around the use of content. When consulting with publishers we emphasize strategies that incorporate multiple traffic sources — social promotion, content recommendation and search optimization/organic — as well as making sure the quality of their content is strong and consistent.

 

Read about other challenges publishers are facing in 2018:

Ad Block

Viewability

Ad Partner Blacklisting

Out-of-context filter flags can cause highly reputable and innocent publishers to end up blacklisted by advertising partners such as ad exchanges and demand-side platforms (DSPs). If a publisher is blacklisted by an ad partner, revenue is lost not just from one advertiser, but from the vast number of marketers and agencies who work with those partners on programmatic media buys.

Many publishers do not even know when they have ended up on an ad partner’s blacklist. Knowing what to do to solve the issue once discovered is even more of a challenge.

Intermarkets prides ourselves on our integrations and long-standing partnerships with the best-in-class advertising technology companies like OpenX, The Trade Desk, AppNexus and many more.

Intermarkets’ Ad Ops team monitors partner performance on a placement basis to detect any day-to-day variances. When the team noticed a partner disappear from our reporting on DrudgeReport.com, we quickly connected with our partner to understand what caused the website to mistakenly be blacklisted and resolve the issue. Our high-touch service and strong relationships ensure our publishers are able to consistently connect with high-quality advertisers who use our programmatic partners’ tools.

 

Read about other challenges publishers are facing in 2018:

Ad Block

Viewability

Provider Blacklisting

Since the IAB released definitive standards on viewability in 2015, buyers are keen to looking closely at sites’ scores before considering their inventory. Publishers that were once used to healthy revenues from long pages dripping in banner ads began to see CPMs drop.

When the page loads and ads are called, anything below the fold line was being counted, even though human eyeballs never saw them. The advertisers paying for those phantom impressions grew frustrated, and eventually tools were deployed to measure viewability on websites. Those scores could be integrated into the buying process and impact the value of publishers’ inventory.

Intermarkets’ portfolio publishers were no different and have adjusted course to maintain user experience, while still providing quality access to their premium audiences. We worked with our political opinion and commentary site, thepoliticalinsider.com, to enhance their ad experience. We determined that reducing the number of units from 7 to 5 and deploying in-content native ads would increase revenues. The publisher saw a 70% lift in viewability, resulting in a 50% increase in desktop RPMs and 100% increase on mobile platforms.

 

Read about other challenges publishers are facing in 2018:

Ad Block

Provider Blacklisting

Ad Partner Blacklisting

Across the Intermarkets Portfolio we’ve seen a plateau in ad block page views over the last two years. Although adoption of blocking ads has leveled off, our publishers are still looking for ways to recover the revenue lost in the ad block boom. While we’ve deployed a number of different solutions across various sites to drive additional revenue streams, a long-term solution is much more complicated than simply putting new code on the page.

Attacking the ad blockers is a true arms race. As soon as one workaround is deployed, a new blocking method is released, and the cycle continues.

For this reason, we suggest a more comprehensive solution — addressing the problem, fixing poor user experience, educating users on the problems ad blocking creates and attempting to recover lost impressions.

In one instance, after collaborating on with our Strategic Media and Ad Ops specialists, one of the Intermarkets’ portfolio publishers saw a noticeable decrease in ad block usage after running an internal campaign targeting the ad blockers and asking them to support the site by removing the software.

Many well-intentioned visitors are not aware of the necessary role ad revenue plays in providing the content they love. Users activate ad blocking software to eliminate invasive, annoying ads on a handful of sites, without realizing that the software hurts the websites they support.

 

Read about other challenges publishers are facing in 2018:

Viewability

Provider Blacklisting

Ad Partner Blacklisting