We are proud to announce Kary Jones has been appointed to a new role for the company, Manager of Publisher Development as part of our Strategic Media team. She joins Vipul Mistry in building strategic approaches for diversification and portfolio growth. She will also be an essential partner, working one-on-one with the publishers to develop tactical plans for monetization, brand recognition and partnership opportunities.
Kary brings more than 15 years of sales and marketing experience to the role. She has been a part of our Intermarkets team for more than 4 years, working directly with the portfolio publishers and advertisers. Prior to Intermarkets, she oversaw consumer-based advertising at POLITICO. She also worked at The Washington Times for more than a decade and as she moved into management at the publisher, she served as the liaison between sales and editorial teams. Her career has positioned her to keenly understand the needs of potential publishers when it comes to content creation, user experience and optimizing ad placements.
“This new role at Intermarkets signals a new growth strategy for our company’s evolution and I am incredibly proud to fill it,” said Kary. “The media industry is ever-changing and I look forward to educating qualified and diverse publishers on how Intermarkets can help strengthen their brand recognition, focus on ad optimization and bring to the table strong vendor partnerships, while they, the publisher, focus on what is most important to them, the content of their site.”
Together, Kary and Vipul will identify quality publishers across a variety of categories to introduce them to the high-touch, personalized consultation that Intermarkets offers.
Our publisher offerings include:
- Operations management: Intermarkets actively and aggressively manages ad quality with exhaustive measures – human and tech – to ensure that both user experience and revenue opportunities are maximized. Intermarkets leverages a customized ad server and has established partnerships with the best-in-class ad tech vendors across the process.
- Sales and revenue management: Intermarkets has ongoing conversations with brands, agencies, media buyers and technology vendors. We ensure websites are easily accessible by premium advertisers in a safe marketplace.
- Publisher services: Intermarkets leverages data insights and analysis for quarterly business reviews to evaluate performance and introduce new opportunities.
For more information, visit our Publishers page.