A Referral Traffic Leader*

The Drudge Report is unstoppable

We’ve said it before and we’ll say it again: when it comes to web traffic, the Drudge Report is unstoppable. With 58 million visits a month*, and 406 million visits* from January to July 2015*, the Drudge Report is an in-demand source of breaking internet news. The referral traffic* alone, delivers 791 million visits* to 3,362 other websites*, which debuts the Drudge Report, as a referral traffic leader*.

Most recently, SimilarWeb reported that out of the top U.S. news sites, the Drudge Report is the number one source for news referral traffic, to GOP candidates’ websites. Consequently, the Drudge Report continues to be a trusted source of GOP news and valued information. With political campaigning afoot, it’s more critical now than ever, to have a targeted advertisement, in front of the targeted audience. And with these results, you can bet the Drudge Report will deliver more votes to the polls next year.

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*SimilarWeb,10/19/15

Cell phone

Programmatic spending is expected to double through next year, with the majority of growth from mobile technology. Studies suggest that there are more cell phones on earth than people. With these statistics, advertisers are exploring the best possible solutions to provide quality video content to premium audiences. According to Emarketer, an estimate of 63.5% of the U.S. population will watch digital video content regularly this year and there will be approximately 20 million new digital video viewers between 2015 and 2019.1

To that end, Intermarkets teamed up with Virool and Rubicon Project, to adopt their new Inline video advertising format for mobile web and desktop. According to a press release published by Rubicon Project they state; “The Inline video solves the riddle of monetizing mobile inventory by dynamically embedding viewable and user activated video advertising…” That means custom content with increased viewability.

Inline Video has harmonized well for Intermarkets clients who want quality video ads for their premium audiences;

“The vast majority of publishers are nowhere near capable of providing advertisers with the volume of high-quality, pre-roll video inventory they seek. That’s why so many sellers find themselves literally turning away buyers. What’s worse, they are missing out on the most engaging, in-demand and profitable advertising format of all” says Erik Requidan, VP Sales and Programmatic Strategy.

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1 eMarketer’s US Digital Users, Q1, 2015 Complete Forecast, February, 2015

2016 Presidential Election

The United States 2016 presidential election is scheduled for Tuesday, November 8, 2016. With only a little over a year to go, you can bet that politicians are strategizing the best tactics to communicate to you. While television advertising is still the preferred channel for political campaigns, social media has proven largely successful for some political candidates, even the president.

The President

In the 2008 and 2012 elections, Obama’s campaign leveraged social media to communicate to targeted audiences. These channels deemed fruitful, as he was able to bring out a larger pool of minorities to the voting polls, winning him the presidency—twice. Most recently, the president took over the white house’s Instagram account, and snapped a picture from Air Force One, flying over a mountain range. In other words, we can now officially refer to him as #Obamagram or #Presidentgram. With that said, it’s clear president Obama knows the importance of social media, and uses it regularly to keep up with the ever-changing digital climate.

Trump

Then there’s Donald Trump, currently the most followed political candidate running in the 2016 election. He’s known to provoke the masses, and the masses follow him along, at more than 8 million strong, across three major social media channels.

Social Engagement

Other candidates in the 2016 presidential election are not engaging with their audience on the same levels. Their lack of followers is indicative of that. Let’s view them.

2016 Presidential Candidates Social Standing

2016 Presidential Predictions

It’s evident Trump and Clinton have the largest following, succeeded by Ben Carson. And according to realclearpolitics.com, they’re leading the polls as well. Perhaps, there’s a correlation between who has the most social media followers, and as a result, wins the 2016 presidential election? If this assessment is correct, it’s between Trump or Carson, verses Clinton, at this point in the race. We’ll soon see though…

Most Followed Presidential Candidates

But one thing is for certain; if you’re not actively engaging on social media, amidst a digital world, you’re losing valuable impressions and voter attention.

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Digiday Publishing Summit - 5 Take AwaysDigiday Publishing Summit

Intermarkets attended this year’s Digiday Publishing Summit which was held in Miami, Florida, with other premier worldwide publishers. For years, Intermarkets has had a strong presence at these conferences.

Discussions began surrounding the platform era and provided insight on how some publishers are fearful of which platforms to distribute their advertising content on.

Ad blocking frustration is growing with many paid apps that have ad blocking capabilities. Solutions may exist with how quality, branded, advertising content, can potentially close future ad blocking capabilities.

Monetizing mobile is also another challenge for publishers because the rates are very different from desktop. As in desktop, viewability is a concern on mobile and advertisers want to ensure quality environments.

Pre-roll video ads pose another headache for publishers and viewers. Ads are sometimes longer than the content the viewer is trying to access. The first few seconds of a video advertisement will determine if the user will watch or move on, otherwise the viewer is lost.

With programmatic advertising firmly established, “Mo programmatic Mo Problems” rings true. With so many intermediaries buying and selling into programmatic, understanding is difficult. While this advertising is efficient, it makes viewability standards difficult, which could also impact the user’s experience.