It’s exactly 8 days until Election Day 2014. All the fundraising is done. The battle for positioning is over for the most part. The attacks, counterattacks, and defenses have mostly been launched.

Now there’s only time left for two things: convince persuadable voters that you’re the best candidate for the job, and get your supporters to the polls.

GOTV with Intermarkets bannerGOTV

The Intermarkets portfolio is the best place to reach both of these audiences. Our exclusive publishers—like The Drudge Report, CNS News, the Media Research Center, and others—combine for over 28 million unique users every month.

These are the most active, politically astute audiences online. These are the community leaders, influencers, and activists you need on your side to win.

Our exclusive portfolio is a crucial part of winning GOTV plans, but to win, candidates need more than just their base.

View our portfolio here.

Persuadable Voters

Campaigns don’t stop with the base, and the Intermarkets portfolio has very strong reach into right-leaning, independent, and center-left voters. The Drudge Report and our other exclusive publishers, like RefDesk, The Grocery Game, and are serious hubs for soft Democrats and independent swing voters.

Our huge audience can be targeted to millions of visitors of all political persuasions.

We are the #1 referrer to the top news and political outlets. The New York Times, The Washington Post, and nearly every other national news outlet. These are the voters you need to convince to win.

Putting Your GOTV in Context

Context is crucial. Your ads are more powerful when they compliment the news or content your audience is already reading. They can be run while voters are reading their political news or searching for info that may sway their vote between now and Election Day.

We can serve your foreign policy ad to users reading about ISIS or Putin, your jobs pitch to families worried about the economy, or your ObamaCare hit to the voters reading the latest healthcare news.

This is it. You can’t afford to leave any votes on the table.


Richard Nixon Campaign Sign

The principles of campaigning don’t change. The means do. Adding digital to a campaign’s arsenal—or beefing up an outdated system—can make candidates more visible and more responsive to the people they want to represent.

Be More Places at the Same Time with Smart Targeting

Candidates will still need to press the flesh at the grocery store. When it comes to politics, people truly feel the need to “know” a potential representative, and consider them genuine. Digital campaigning can provide a complimentary addition to both getting to know a candidate as well as increasing “touches” with voters.

Now, to reach voters, candidates can be at several grocery stores instead of just one. In fact, candidates don’t even have to be at the grocery store. They can be at the manufacturer. Or the union hall. Or the transportation company. To put it another way, candidates can be almost anywhere voters are: online. And they need to be.

Consider that Americans spend 11 hours per day with digital media. You have a lot more time and more opportunities to reach voters digitally than you do running into the right people at the grocery store.

Think about this: in an increasingly mobile age, candidates won’t have to fly around the state, rushing through the meager 20 minutes they get at each county fair. Now they can be at every county fair, spreading the word about their agriculture policies.

Creating and deploying cost-efficient, effective digital ads is the new retail politics. Candidates can give their specific, relevant message to voters who are engaging in a digital version of the real-world, retail situation of days gone past.

That’s how you press the flesh in 2014.

The Personal Connection

Candidates can run video ads that provide the same eye-contact, sincerity, and emotional appeal of a TV ad for a fraction of the cost. Better yet—they can associate their message with content the voter is already consuming.

Of course, interaction is diminished in any virtual situation. But there’s no reason a creative campaign team can’t come up with engaging ways to educate voters about a candidate or her opponent.

A smart trigger campaign combined with a volunteer rewards system could actually increase the amount of “face-time” a voter gets with a campaign, and by proxy, the candidate. The Internet doesn’t have office hours, and it doesn’t get tired.


Keyboard control button

Effectively Control Your Message

You already know digital ad spending will continue to grow. You know it’s important. In politics, control of your message and your image is crucial, to say the least.

In the digital space, you can tailor your communication to do both, with more control than ever before.

The advantages of digital media over traditional and mass-media are legion. Whereas most people consider TV ads intrusive breaks in their desired content, a well-placed banner ad can be a welcome source of additional information. Instead of subtracting from the consumer’s experience, well-placed digital ads can be complimentary.

The same goes for phone calls. Or that direct mail piece that gets thrown in the trash without a sideways glance. But let’s say you’re a political candidate running in Wisconsin. Digital advertising allows you to show an ad about your opposition to ObamaCare to young doctors checking out medical websites in Ozaukee County, Wisconsin. You could direct them to your policy page outlining your solutions.

Or maybe you want to remind voters that food prices are rising faster than inflation. You can put your message on mobile, and target young women trying to beat the rising cost of beef.

Efficiently Control Your Message

Let’s say your opponent drops $200,000 on a TV ad attacking you. Maybe they’re only reaching a small segment of people whose opinion can be swayed, and a large segment of people who weren’t going to be vulnerable to that message.

You don’t have to spend your own $200,000 to respond, with the same possibility that your message won’t move the needle. You can get together with your pollster and spend $5,000 reaching out to demographics you need to sway. You can respond smarter, as well as cheaper. And unlike TV, you know instantly how many people engaged with your ad, and what kind of ROI it garnered.

Winning a political campaign, especially in big races, is about bringing together a coalition of voters, influencers, and communities who may disagree with one another on big policy issues. Instead of beating everyone over the head with huge TV buys that may offend some of your supporters, target your ads online.

All the targeting advantages of traditional snail-mail campaigns are combined with near-instant, real-time efficiency online. This is a new era of messaging.